EDITOR’S NOTES | |

　　When the time rolls around to launch ourfirst issue for the year, I wonder whatnew technology will hit the industrialmanufacturing. Metalworking toolsfacilitate a long list of the everydaymanufacturing activities in everyfactory, so much so that it’s hard toimagine there was a time when wedidn’t have them. But they always come around. Becauseeven so fully woven into the structure of every plant that wealmost forget it’s there, metalworking tools are an ever moreessential and more varied element of industrial manufacturing,particularly for companies pursuing a mission in a faster, morecompetitive world. Each year, we find new technology successstories to tell, along with fresh challenges to explore.

　　However, the rapidly changing situation around the coronavirusspread is worrying global investors. Strong company culture anda defined sense of brand purpose can be invaluable in helpinga brand navigate these types of decisions. Communicationstactics should be shaped around the priorities of the businessand its stakeholders. But, it’s essential to be mindful of howthose priorities align with a company’s brand identity and values.

　　This is why trade publications play an even more importantrole. Standing still is not an option. Ringier Trade Media hasbeen publishing some of China’s most authoritative industrialmagazines for over 20 years. In an era where technology isat its peak, secure alternative sources. Let us work with you toensure that your message gets direct to the decision makerswho matter and who will welcome quality relevant content froma trusted source in a format that strongly presents your companyimage and products.

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